Because if your whole business depends on people sending you referrals, it’s on very unstable feet.
Or if it depends on you calling your network.
Or somebody seeing your post on social media
Based on our experience, the way to predict the success rate of any expert business is by looking at the lead systems this business has.
If there are no lead systems, the chances of business survival drop below 10 %.
And if you rely on passive (or inbound) marketing activities such as creating content posts and hoping for someone (hopefully the right type of person) to see it, you are not in control of your business.
You are at the mercy of somebody's buying process (if they even find you to solve their problems).
That’s why for the past 6 years we have been “preaching” the importance of measurable, scalable lead systems – and that’s the main thing we do for our high-end agency clients:
Build out lead systems for them.
Here are some of the results: